
SEGA of America president Simon Jeffrey is not a fan of EA’s tactless pursuit of BioShock publisher Take-Two Interactive. In fact, speaking with Forbes about the matter, Jeffrey pretty much called EA a spoiled brat.
It feels like EA kind of needs [Take-Two], but it probably shouldn’t have made it so public that it really needed it. I think that it’s losing some investor confidence; the stock price is at a three-year low. And it seems like EA has been the petulant child instead of the professional market leader. However it’s EA, and it’s really good at coming back.
For those of you who flunked English, “petunant” means “moved to or showing sudden, impatient irritation, esp. over some trifling annoyance”. Sounds like the EA/T2 saga, doesn’t it?
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